How to Audit Your Content?

The Content Closet Clean-Up

 From Dusty Drafts to Digital Diamonds

Hey there, content creators! Ever feel like your website is a cluttered closet? Buried blog posts, forgotten articles – a content graveyard! Fear not, my friend! We’re here for a content audit, a digital declutter-fest!

But wait, an audit? Sounds scary! Relax, it’s like a treasure hunt, uncovering hidden gems and ditching the dusty duds.

Let’s make your content shine, one post at a time!

Step 1: Gather Your Squad (But Keep it Small!)

Don’t tackle this alone! Grab a friend, a teammate, someone with eagle eyes for detail. Too many cooks spoil the broth, so keep your audit crew compact.

Example: You and your tech-savvy bestie are a perfect audit dream team!

Step 2: Inventory Time!

First things first, gotta know what you’ve got. List every piece of content on your site – blog posts, articles, landing pages, the whole kit and caboodle! Spreadsheets are your friend here, keeping things neat and organized.

Example: List each piece of content with its title, date published, and content type (blog post, video, etc.).

Step 3: The Eye of the Tiger (…Or Maybe Just Your Browser)

Time to revisit your content with fresh eyes. Ask yourself: Is it still relevant? Does it answer reader questions? Would you even click on it yourself? Be honest, but kind!

Example: Read your old blog post about the best phone apps of 2018. Does it need an update with newer apps?

Step 4: Keyword Champions Assemble!

Keywords are the secret search engine code people use to find stuff online. Research relevant keywords for each piece of content. Think of them as treasure map clues, leading readers to your amazing content.

Example: For your phone app blog post, keywords might be “best productivity apps 2024” or “must-have travel apps.”

Step 5: Numbers Don’t Lie!

Analytics are your secret weapon. These tools tell you how many people are reading your content, where they come from, and how long they stick around. Use this data to see what’s working and what’s…well, not.

Example: Analytics show your phone app post gets few clicks. Maybe it needs a catchy title or better keywords.

Step 6: The Sorting Hat of Content

Based on your audit findings, sort your content into categories:

• Keep: Content that’s still relevant and rocks your keyword game. Give it a high five!
• Update: Content with potential, but needs a refresh. Think of it as a dusty diamond waiting to shine!
• Delete: Content that’s outdated, irrelevant, or just plain bad. Time to say goodbye!

Example: Your phone app post might need an update with new keywords and a snazzier intro.

Step 7: Content Makeover Magic!

Time to breathe new life into your “update” pile! Revise old posts, optimize keywords, and add fresh images. Think of it as a content spa day!

Example: Update your phone app post with 2024’s hottest apps, a catchy new title, and some eye-catching graphics.

Step 8: Farewell, Farewell, and Don’t Come Back!

For the “delete” pile, take a deep breath and hit that button. Letting go is hard, but it makes room for new and better content.

Example: Time to say goodbye to that phone app post from 2018. There’s no shame in content retirement!

Step 9: Mission: Content Calendar Conquest!

Feeling energized? Plan your content calendar for the future! Schedule regular posts, mix things up with new formats (like videos!), and keep your audience engaged.

Example: Plan a monthly blog post about the latest productivity apps, keeping your content fresh and relevant.

Step 10: Celebrate Your Content Craze!

You did it! Your content is sparkling clean, keyword-rich, and ready to take on the digital world. Pat yourself on the back, and maybe treat yourself to a celebratory slice of cake (or a victory dance, whichever you prefer).

Bonus Tip:

Content audits can feel overwhelming.

Here are some tips to stay motivated:

• Break it Down: Don’t try to tackle your entire site in one day. Set small, achievable goals, like auditing two blog posts per day. Baby steps lead to big results!
  • Example: Schedule 30 minutes each morning for your content audit, focusing on two specific pieces of content.
• Reward Yourself: Finished auditing a section? Treat yourself to a small reward, like a coffee break or a quick game on your phone. Positive reinforcement keeps you going!
  • Example: After auditing five blog posts, reward yourself with a fun YouTube video or a walk around the block to clear your head.
• Embrace the Purge: Letting go of outdated content can feel scary, but think of it as making room for new and better things.
  • Example: Imagine deleting an old blog post as creating space for a future post that will be even more informative and engaging.
• Get Social: Share your content audit journey on social media! Connect with other content creators, swap tips, and motivate each other.
  • Example: Post a tweet about your content audit, using a hashtag like #ContentAudit or #DigitalDeclutter.

Remember: A content audit isn’t a punishment, it’s an opportunity! By decluttering your content, you’re making it easier for people to find what they need and fall in love with your website. So grab your metaphorical broom, put on your favorite tunes, and get ready to transform your content from dusty duds to digital diamonds!

Now go forth and conquer that content closet, one sparkling post at a time!